Alumni Fundraising: Put Your Money Where Your Nostalgia Is

The relationship that a college or university has with its alumni is not unlike a first true love – one that lasted a few years, they had tons of fun with, grew up a little, learned a lot and spent a good portion of their time either drunk or rolling around in bed. The nostalgia is heavy and the emotional ties are strong, two things that give alumni fundraising campaigns a serious advantage over, say, the Adopt-a-Highway Program (unless you’re an ex con who experienced a particularly touching community service moment that conjures up warm memories every time you see a discarded Burger King wrapper on the side of the road). People are often eager to give back to the school that made them who they are today and gave them so many great years.

Still, this plum position doesn’t exempt Alumni associations from THE HUSTLE. They have some pretty hefty monetary demands, providing scholarship resources and many significant contributions to the institution. Alumni fundraising plays a huge part in any university’s financial agenda, and as with any fundraising campaign it’s important to stay on your toes and make it as easy as possible for people to donate their hard-earned cash money. It’s really important to know how to reach out to people in the right way and spread the word like glorious wildfire!

1. Have you noticed that sports fans can be, how do you say…crazy? No, the word would be “passionate”. Passionate and loyal and totally diehard (yippee kai yay m——r f——r!). All of these things are PURE GOLD for an alumni fundraising campaign. Alumni involved in the college sports community tend to be the most lively, active and reliable members, so make sure to get in touch with them, as they can be great influencers for your cause. There’s little doubt they’d be pumped to donate what they can as well as help organize you fundraising efforts. Coordinating your alumni fundraiser with a sports event or team allows you to reap the benefits of both a built-in fan (read: donor) base and the media coverage that accompanies college sports events.

2. Get the inside advantage by fostering a good relationship with the college administration. They’re the gatekeepers to a lot of contacts and information you can benefit from (note: spring for the good gift basket. They’ll be able to tell you re-gifted one from a car dealership when it shows up with a couple granola bars, some nondescript Polish cookies and a pencil.) A huge chunk of your potential donor base lies outside of the association itself and the administration has access to many of these sources. And while you’re on a campus tour, reach out to school media outlets like the newspaper and campus radio. Much of what you’re doing benefits them directly – it’s just one big incestuous agenda. And that’s a good thing! Odds are they’ll be more than happy to pimp your cause and help you get the word out.

3. That isn’t to say that outsiders aren’t welcome in your alumni fundraising campaign. Get in touch with members of the media outside the school and form an alliance between the Alumni association and the surrounding region by showing that it’s active within and loyal to the community. Schedule interviews on radio stations and arrange for stories in the local paper to be written up about your alumni fundraising campaign to reach out to the surrounding community for support. Often, college towns strongly identify themselves with the school and take a lot of pride in it, so aligning yourself with the betterment of the university and the overall community will only win you brownie points (and donors! And MAYBE they’ll send you actual brownies! One can dream.).

4. This one’s a biggie: before you buy that raving sports nut a beer, slip the school secretary a fiddy or start calling radio stations during request hour for an interview (that’s not exactly how it works. We’ll talk later.), give your alumni fundraising campaign a nitrous oxide boost by setting it up on an online platform. It’s the easiest and quickest way to reach tons of people and spread your message to every potential corner of your donor base by posting it on Facebook, Twitter, sending out emails and the like. Register online where you can manage your social media campaigns from one hub, as well as receive donations directly to your account – making every aspect of your alumni fundraiser a lot simpler for you to manage, and lot easier for your donors to give to.

Alumni associations have a very special relationship with their donor base that’s ripe to be taken advantage of (“Don’t you LOVE ME?”), meant in the best possible sense. The college experience is one that can’t be replicated and most people look fondly back on with little kegs dancing in their heads. But that’s not to say trying out different alumni fundraising ideas and reaching outside the association to expand your donor base as much as possible isn’t welcome – any source of donation should be explored. Don’t worry, it’s not cheating if you’re in a different zip code.

Raise money online for your alumni fundraiser the easy way today with free fundraising tools that allow you to create and manage a number of alumni fundraising campaigns while tracking their success. Alumni fundraising online is easy with access to all the fundraising tools offered by a free and simple-to-use online fundraising platform.

 

 

Alumni Fundraising Ideas: Effortless Online Fundraising

Once you graduate from a university, you become proud alumni.  Part of the pride of coming from an institution that has given so much to you is that urge of wanting to give back.  This is the main desire that fuels alumni associations.  So it would not be a surprise to find scholarships sponsored by alumni.  Part of their initiative is to aid the school to improve their education system and to make education easier by providing everything they would need like projectors, additional classrooms, and more.  To be able to fund all these initiatives, the alumni association should come up with great alumni fundraising ideas, which they could use to raise the budget each project requires.

The alumni association usually holds meetings to discuss their next project.  This is the point wherein each one throws in their alumni fundraising ideas.  They would then decide on which is the best idea by talking about the details.  Once a project is created, it is time to talk about the budget.  Most fundraising projects are costly.  Unless someone is willing to do it for free, you would need to shell out to be able to make the event happen.  Everyone who has been through the process of organizing alumni fundraising events would be able to attest to the fact that it is indeed tiring, time-consuming, and costly.  You pour out all effort you could ever have without knowing if you would be able to raise the needed amount or not.  There is another way that would stand out among all the alumni fundraising ideas today.  It is not tiring, not time-consuming, and almost effortless.  What is it?  Piryx.  This is an online fundraising platform that can help you in your fundraising goals in the easiest and most convenient way possible.

Piryx allows you to quickly set up your free account to be able to create a fundraising page that could convey your goals to everyone who sees it as well as to accept donations online.  You can create not just one, but multiple accounts that come with high quality pages that you can easily customize to match your alumni fundraising ideas.  The website provides all the necessary tools for you to create your page.  All tools are user-friendly so that everyone, even those whoa re not computer savvy, would be able to make use of this site to raise much-needed funds for certain projects and causes. 

Once you have set it up, you can easily post your page to any of the leading social networks like Facebook and twitter.  You can easily share the link through your blog or through email.  This way, people within your network would be able to gain awareness of your alumni fundraising initiatives.  You can make other alumni members aware of the ongoing project even if they are far from where you are now.  To boost the sharing further, encourage your family and friends to share it on their own networks as well.  This will not only help you in raising the funds you need, this will also multiply the number of your prospect donors and supporters.  You are likely to succeed with less time and effort.